Funnel & Offers

The complete offer map for DropSites: what sells on day one, what gets added later, and the prices on both sides of the drop. Phase 1 is deliberately tiny — easy to make, sell over and over, quick edits only. Everything richer is designed, priced, and waiting in the drawer.

Entry — the Drop

$27

Order Bump

$49

Brand It (Drop Price)

$99

Install + SEO — Drop Price ($299 Regular)

Phase 1 Rungs — That's All

Phase 1 in one sentence: sell one thing that ships itself (the site), one digital extra (the playbook), one quick-edit service (the branding fields), and one done-for-you rung that makes the whole thing real — install it and get it found. Three of the four are zero-fulfillment or form-fill; the fourth is a checklist that also creates the hosting customer.

The Discount Frame

Drop week is a sale on everything, not just the dollar site — and the deeper the rung, the deeper the cut. The drop is the event; the $1 site is the door-buster. The $99 Install + SEO Setup (regular $299) is the no-brainer sitting right behind it.

Offer	During the drop	Regular price	Notes
The DropSite	$1 · first 50 copies	$99	Same files both times. Cap enforced by a 50-use code
Marketing Playbook 2027	$27	$47	Order bump at checkout. Digital, instant
Brand It Pack	$49	$99	The 17-field quick edit — name, phone, email, colors, logo, hours, areas
Install + SEO Setup	$99	$299	We install the site on their domain and host, then configure all the SEO with their real local data and get it indexed

The regular prices must be real. After Sunday, the site really is $99 and the packs really are full price — someone has to actually be able to pay it. Fake anchor pricing kills the same brand promise that fake scarcity does. The discount frame only works because the sale genuinely ends.

Phase 1 Offers — The Launch Menu

$1 The DropSite Phase 1

Complete six-page niche business website as a ZIP. Static HTML/CSS/JS, works anywhere, owned forever. Ships with SEO structure, schema types and editable copy built in.

Fulfillment: zero — it's a download.

$27 Marketing Playbook 2027 Phase 1

The order bump on the $1 checkout: a local marketing playbook with a simple SEO plan — ideas, channels, a 12-month calendar for a service business. One document, built once, sells forever. Also works later as the free lead magnet for the voting board.

Fulfillment: zero — it's a download.

$49 Brand It Pack Phase 1

The quick-edit tier — exactly the "extremely simple fixes" rung. The customer fills one form; the 17 fields get injected across every page via config.js: company, phone, email, address, city, service areas, hours, year founded, license, certifications, rating, review count, social links, logo, accent color.

Fulfillment: form-fill, ~15 minutes. The machinery already exists in Drop #001.

$99 Install + SEO Setup Phase 1

"You have the website code. You have the marketing playbook. Now you need it installed and optimized so you can be found." This rung does both halves:

Install: site live on their domain and host (or ours) — DNS connected, SSL on, contact form tested, analytics on
Localize: real business name, address, phone and license in schema and footer, matched to their Google Business Profile
Get found: their real service areas in titles, meta descriptions and areaServed, their towns in the service-area sections
Activate: XML sitemap, robots.txt, Search Console submission, indexation, social/OG tags with their brand

Regular price $299 — $99 during the drop. Fulfillment: systemized checklist, 60–90 minutes. This is the one sanctioned work rung in Phase 1 — and it is the gateway to the $19/mo hosting customer. No new content writing — that's the Content Pack's job later.

Built In vs Paid — The Honest Split

What the $1 site ships with

The SEO architecture: correct heading hierarchy, schema types in place (LocalBusiness, FAQ), title and meta templates, clean page structure. This is what most do-it-yourself small-business sites get wrong — but it is wired to sample data and a sample city. It is structure, not optimization.

What the $99 Install + SEO Setup adds

The installation, localization and activation: the site actually live on their domain, their real business data everywhere Google looks, their real towns and service areas, Google Business Profile consistency, and getting it indexed. This is per-customer work that cannot ship in a template — which is exactly why it can be sold.

Approved offer copy: "You have the code. You have the playbook. We install it and get it found — your city, your services, your business data in every place Google checks." (Regular $299. During the drop: $99.) Never claim the drop itself is optimized, and never promise rankings for the Setup — it is configuration and indexation, not ranking work.

The Full Ladder — Add These Later

Designed and priced now so the funnel has a ceiling to grow into. Not in Phase 1

Rung	Drop price	Regular	What it is	Fulfillment	Unlocks
Content Pack	$99	$199	Copy rewritten around their services, reviews and story (AI-drafted from intake)	Form-fill + review	After 2–3 drops of funnel data
Image Pack	$49	$99	Their photos swapped in, resized and optimized	Form-fill	With Content Pack
Brand + Content bundle	$129	$258	Both packs, one price	Same as above	With Content Pack
Launch Complete	$499	$999	Install + SEO + Brand + Content + Google Business Profile setup, social profiles, 30-day support	Systemized — cap 3–5/mo	Phase 3
The Custom Build	$1,500	$3,000	Their business, custom sections, copy call, bespoke touches. Also the freelancer's "bespoke for my client" product	Real work — cap 1–2/mo	Phase 3

The production side-output idea (Phase 3): make the drop pipeline also generate the marketing deliverables at build time — Google Business Profile description and services, 30 social captions, 12 blog drafts, review-request emails, a photo shot list. Sold as a Marketing Starter Pack ($99) one-time, and reused as the fulfillment fuel for the recurring tiers.

Recurring Stack Phase 2–3

Tier	Price	What's in it	Who fulfills	Unlocks
Managed Hosting	$19/mo	Hosting, SSL, backups, updates	Us	With Launch It
Marketing Lite	$199/mo	Google Business Profile optimization, 4 posts/mo, citations, review engine	White-label partner	~10 hosting customers
Growth	$399/mo	Above + local SEO, 8 posts/mo, backlinks, monthly report	White-label partner	~10 hosting customers
Lead Engine	$599/mo	Above + ads management + AI chatbot, missed-call text-back, lead pipeline	White-label + our tooling	Proven demand from Growth

SEO and marketing stay white-labeled per the locked decision — DropSites sells the plan, a partner delivers it, the margin stays. The AI receptionist tier is the natural sell for the urgency niches: a plumber who misses a call loses money tonight.

Unlock Order

Phase 1 · Now

→

Phase 2 · Pack data

→

Phase 3 · Full ladder

Phase	Menu	Trigger to move on
Phase 1 — ship now	$1 Drop · $27 Playbook bump · $49 Brand It · $99 SEO Setup	—
Phase 2	+ Content Pack, Image Pack, Bundle, Launch It, Hosting	2–3 drops of funnel data showing pack demand; hosting base forming
Phase 3	+ Launch Complete, Custom Build, Marketing Starter Pack, recurring tiers	Hosting base of ~10 and proven fulfillment pipelines

Funnel Mechanics

Social proof on the drop pages: a waiting-list ticker ("Jess R. from Plano, TX joined the HVAC Drop waiting list") driven by a static opt-in list — not live by design, entries tagged per drop so it works with several drops running at once. Fed by the real waitlist export as signups arrive (the one placeholder-OK surface).

Checkout: $1 + bump

→

Thank-you: one offer

→

Email ladder

→

Hosting & marketing later

At checkout

Product: the DropSite, $1, 50-use code enforcing the cap
Order bump checkbox: Marketing Playbook 2027, $27
Checkout question (one field): use for my business / for a client / resell / just looking

After purchase

Thank-you page: one offer — Brand It first, then SEO Setup (one decision per page, never a wall of options)
Bump mechanic repeats on pack purchases: Brand It → "add the Logo Kit," SEO Setup → "add GBP optimization" (later phases)

Email sequence

When	Message
Day 0	Files delivered + how to use them + Brand It offer ("don't want to edit files? 17 fields, done for you")
Day 3	Install + SEO Setup offer — "you have the code and the playbook; now get it live and findable." $99 during the drop week, $299 after
Day 7	"Want us to keep it running?" — managed hosting interest capture ($19/mo)
Day 30	Next drop announcement + the discount window returns Friday

Cohort Math

$50

50 copies × $1

$300–600

Brand It (6–12 buyers)

$300–500

Install + SEO (3–5 buyers)

$200–500

Playbook bumps (8–15)

One drop cohort ≈ $850–1,650 one-time from a $50 front end, and that is Phase 1 only. When Phase 2–3 unlocks, each cohort also plants recurring revenue (3 Growth customers = $1,200/mo that compounds every drop). By roughly drop five, the recurring side should outgrow the one-time side — that is the business.

Guardrails

1. Zero-work rule holds everywhere except one rung. The drop, the playbook and Brand It must never create per-customer work beyond a form-fill. The $99 Install + SEO Setup is the single sanctioned work rung — checklist-driven, 60–90 minutes — and it is the gateway to the hosting customer.
2. Cap the human rungs. Launch Complete 3–5/mo, Custom Build 1–2/mo, or the founding rule quietly dies.
3. Real prices only. The regular price must be a price someone can actually pay after Sunday. Fake anchors are fake scarcity with different clothes.
4. No ranking promises on the SEO Setup. It is configuration and indexation.
5. Recurring waits for the hosting base (~10 customers). No white-label marketing tier before there is a stable base to attach it to.
6. One decision per page. The ladder works because each step asks one question.

Support & Refunds — The Dead-Simple Layer

Two jobs only: make it dead simple for people, and prevent refund requests. Support itself is not part of the product — we sell files — so the design rule is simple: we never give technical instructions; we tell people where the answers live. "Your provider's own help center covers this — here's the link" is pointing, not supporting.

Phase 1 The Start-Here PDF — the only support artifact

One printable PDF ships inside the ZIP and rides in the delivery email: four steps to live (get a domain → get hosting → connect the two → make it yours), written in plain language with zero server names, nameserver values or provider-specific instructions. Each step says what to do and then points to the answer: the official help centers of Namecheap, Hostinger, Netlify and Cloudflare — the companies that actually provide the services.

Refund prevention: the PDF's real job is the "you've got this — one afternoon" moment and the exact order of operations. Paralysis is the refund driver; the map kills paralysis.
Liability boundary, stated kindly in the PDF: what's included (the files, this guide, the license) and what isn't (technical support for domains, hosting or third-party services — that's what those companies' help centers are for).

Refund policy: digital files are all sales final on delivery. Paid services (Brand It, Install + SEO Setup) are refundable until work starts. Fair, simple, and the guide means almost nobody tests it. In the drawer (trigger-based, like everything else): a support GPT and a chat widget exist as ideas only — they unlock if refunds from "I'm stuck" prove real after three drops. Until then: one PDF, done.

Plan of Record Niche Study The Storefront Drop #001 Demo

Phase 1 offers are the locked launch menu. Later-phase prices are mapped so the funnel has a ceiling — they unlock by trigger, not by enthusiasm.